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Making the Machine Distinctive and Extra Tough

[Introduced Product]
15inch  4-Wire Resistive
Strengthened Glass
[Market]
Retail
[Application (machine)]
KIOSK
[Keywords]
Public ,  Toughness
[Case Overview]
This case is a KIOSK placed in a store. We wanted to differentiate the machine from other manufacturers'.
[Solution Story]
The customer wished to differentiate their KIOSK machine from other manufacturers'. We considered which aspects of the touch screen would be important for a KIOSK machine (and what should be improved to attract the end customers). Eventually, we concluded that "toughness" would be advantageous because KIOSK machines are used by large numbers of people. 4wire resistive touch screen with strengthened glass was introduced.